Pre-testing of the WHO’s Educational Video: “How to Protect Yourself Against COVID-19”

Hilyatul Fadliyah; Manendra Muhtar; Munih Munih; Sylviasari Risgiantini; Weny Wulandary; Hadi Pratomo

doi:10.21109/kesmas.v15i2.3950

Pre-testing of the WHO’s Educational Video: “How to Protect Yourself Against COVID-19”

Hilyatul Fadliyah, Manendra Muhtar, Munih Munih, Sylviasari Risgiantini, Weny Wulandary, Hadi Pratomo

Abstract

The coronavirus disease 2019 (COVID-19) pandemic, caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was declared a public health emergency in many countries, including Indonesia. The World Health Organization (WHO) released an educational video, entitled "How to Protect Yourself Against COVID-19", which explained how to prevent the spread of COVID-19. This study is a qualitative study that aims to pre-test this video, based on the Information, Education, Communication (IEC) theory, by analyzing teenagers’ perceptions of the video. The design used was a Rapid Assessment Procedure (RAP), and the data were collected by conducting in-depth interviews with participants, through virtual meetings. The data were analyzed using a qualitative data matrix and thematic analysis. The results showed that all participants found the video regarding the prevention of COVID-19 spread to be attractive and comprehensible. In addition, the participants felt that the contents of the video were not contradictory to their personal values and that the message was targeted to everyone, including themselves. The video was also perceived to be persuasive. Overall, the participants held a generally positive perception of the video.

Keywords

COVID-19, educational video, pre-testing of IEC material, teenagers, World Health Organization

Full Text:

PDF

References

1. Susilo A, Rumende CM, Pitoyo CW, Santoso WD, Yulianti M, Herikurniawan H, Sinto R, Singh G, Nainggolan L, Nelwan EJ, Chen LK. Coronavirus Disease 2019: Tinjauan Literatur Terkini. Jurnal Penyakit Dalam Indonesia. 2020;7(1):45-67. Available from : http://dx.doi.org/10.7454/jpdi.v7i1.415

2. Arguin PM, Navin AW, Steele SF, Weld LH, Kozarsky PE. Health communication during SARS. Emerging infectious diseases. 2004;10(2):377-380. Available from : 10.3201/eid1002.030812

3. Collinson S, Khan K, Heffernan JM. The effects of media reports on disease spread and important public health measurements. PloS one. 2015;10(11). Available from : 10.1371/journal.pone.0141423

4. Tsai, A. G., & Bessesen, D. H. Integrating Obesity Treatment Into Routine Primary Care . Annals of Internal Medicine. 2019;170(5). Available from https://doi.org/10.7326/M19-2988

5. Cofie P, De Allegri M, Kouyate B, Sauerborn R. Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso. Global health action. 2013;6(1):20791. Available from : https://doi.org/10.3402/gha.v6i0.20791

6. World Health Organization. Information, education and communication: a guide for AIDS programme managers. WHO Regional Office for South-East Asia; 2000. Available from : https://apps.who.int/iris/handle/10665/205344

7. Bertrand JT. Communications pretesting. Univ of Chicago Community & Family; 1978.

8. Escalada, M.M... Pretesting and evaluation of communication materials. November. 2007; p.2008. Available from https://devcompage.files.wordpress.com/2007/11/pdfonline3.pdf

9. Scrimshaw NS, Gleason GR, editors. Rapid assessment Procedures: Qualitative methodologies for planning and evaluation of health related programmes. Boston: International Nutrition Foundation for Developing Countries; 1992. Available from : http://hdl.handle.net/10625/11231

10. Murti, Bhisma; Desain dan Ukuran Sampel Untuk Penelitian Kuantitatif dan Kualitatif di Bidang Kesehatan; Yogyakarta:Gadjah Mada University Press, 2006. Available from : https://ugmpress.ugm.ac.id/userfiles/product/daftar_isi/Desain_dan_Ukuran_Sampel_untuk_Penelitian_Kuantitatif_dan_Kualitatif_di_Bidang_Kesehatan.pdf

11. World Medical Association. World Medical Association Declaration of Helsinki. Ethical principles for medical research involving human subjects. Journal American Medical Association. 2013; 310 (20): 2191-2194. Available from : https://www.wma.net/policies-post/wma-declaration-of-helsinki-ethical-principles-for-medical-research-involving-human-subjects/

12. Johari A, Syamsuri H, Maman R, Penerapan media video dan animasi pada materi memvakum dan mengisi refrigeran terhadap hasil belajar siswa. Journal of Mechanical Engineering Education. 2014;1(1):8-15. Available from https://doi.org/10.17509/jmee.v1i1.3731

13. Hafied Cangara. Pengantar Ilmu Komunikasi. 2nd ed. Jakarta: Raja Grafindo Persada; 2015.

14. Heng Li, Shang-Ming Liu, Xiao-Hua Yu, Shi-Lin Tang, Chao-Ke Tang, Coronavirus disease 2019 (COVID-19): current status and future perspective, International Journal of Antimicrobial Agents. 2020; 55(5): 105951. Available from: https://doi.org/10.1016/j.ijantimicag.2020.105951

15. Fatmah. Teori dan Penerapan Media Komunikasi, Informasi dan Edukasi Gizi. Jakarta: Erlangga; 2014. Available from https://opac.perpusnas.go.id/DetailOpac.aspx?id=1120188

16. Lewnard JA, Lo NC. Scientific and ethical basis for social-distancing interventions against COVID-19. Lancet Infect Dis. 2020;20(6):631‐633. Available from: https://doi.org/10.1016/S1473-3099(20)30190-0.

17. Tubbs, S.L., Sylvia M. Human Communication. 2nd ed. Bandung: Rosdakarya; 2005. Available from: https://opac.perpusnas.go.id/DetailOpac.aspx?id=673427

18. Baruah TD. Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Research Publications. 2012;2(5):1-10. Available from: http://www.ijsrp.org/research_paper_may2012/rp24.html

DOI: http://dx.doi.org/10.21109/kesmas.v15i2.3950